Twelve years bridging deep cognitive human-computer interaction, high-scale engineering realities, and disciplined craft.
Over twelve years across Cashfree, MoEngage, and Fintellix, I have built products from zero to one, untangling cognitive friction to turn enterprise complexity into second nature.
I bring product thinking, design, and a practical understanding of technology to the work. I like to understand the context, question the problem, and work closely with the people building and using the product. The goal is always to turn that understanding into something useful and real.
Good design starts with understanding what you're designing for. The product, the people using it, the business behind it, and the constraints around it all shape the problem. I like to understand the bigger picture before deciding what the design should be.
The best work rarely happens in isolation. I like working closely with product, engineering, and the people using the product - bringing different perspectives into the same conversation and making decisions together.
The problem we're given isn't always the problem we need to solve. I like questioning assumptions, understanding what's happening underneath the request, and exploring different ways to get to the outcome we actually want.
A good idea has to work beyond the design file. I like taking things from an early thought or rough prototype through the constraints of technology, business, and users - and into something people can actually use.
I design and build products that help people solve real problems and get things done more effectively.
Over the years, I’ve worked across banking, fintech, data management, customer engagement, and SaaS - designing everything from complex enterprise products to focused digital experiences. I’m comfortable moving between understanding the problem, shaping the product, designing the experience, and getting into the details of how it gets built.
I’ve also worked beyond traditional product design: building browser extensions, experimenting with AI-powered tools, developing text summarizers, designing physical products, and working on patented product concepts.
I design digital products that make complex things simpler, help people work more effectively, and fit the way they already work. From early product definition and interaction design to design systems and the details of the final experience.
Good design starts before the interface. I work with product and engineering teams to understand the problem, explore different directions, and turn ambiguous ideas into products that are useful, understandable, and technically feasible.
I’ve designed and built AI-powered tools, from text summarization to systems that help people work with complex information. I’m interested in where new technology can genuinely improve an experience - not where it can simply be added to one.
Not everything needs to become a large product. I enjoy building focused tools, browser extensions, prototypes, and experiments to explore an idea or solve a specific problem.
My work has also extended into physical product design, including patented product concepts. Working with physical constraints brings a different set of problems to solve - materials, mechanics, interaction, manufacturing, and the relationship between the physical and digital experience.
I’ve designed and built products across a wide range of problems, teams, and technologies. My work has taken me from early-stage startups to complex enterprise software, working across product design, UX, interaction design, visual design, and development.
I’ve designed and developed software products, browser extensions, AI-powered tools, and physical products - often working across the entire journey from understanding the problem to designing the experience and helping build the final product.
Every project, experiment, and detour has taught me something - about design, technology, people, and how to build better products. These are a few of the milestones along the way.
7 awards across design and product work
2 granted or pending
2 companies built from the ground up
3 papers exploring ideas beyond the work itself
Author of "Glimpses of Existence", examining human experience