{"id":713,"date":"2022-04-17T07:12:24","date_gmt":"2022-04-17T07:12:24","guid":{"rendered":"http:\/\/nikhilshivpuja.in\/older\/?post_type=portfolio&#038;p=713"},"modified":"2022-04-17T07:15:50","modified_gmt":"2022-04-17T07:15:50","slug":"enabling-personalized-previews-across-engagement-channels","status":"publish","type":"portfolio","link":"https:\/\/nikhilshivpuja.in\/older\/portfolio\/enabling-personalized-previews-across-engagement-channels","title":{"rendered":"Enabling personalized previews across Engagement channels"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h1>Enabling personalized previews for various channels of Engagement<\/h1>\n<p>&nbsp;<\/p>\n<p>While the existing channel editors allowed for rich previews, they were missing true fidelity to sent out messages as the previews did not include personalization which led to errors and lost revenue. Including personalized previews were explored as one way of fixing this[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Known and Discovered problems<\/h3>\n<p>These are the problems discovered through internal analysis and initial interviews. (Interviewed 6 customers 4 proficient, 2 novice)<\/p>\n<ul>\n<li>Personalized previews not shown<\/li>\n<li>Hard to visualize what the fallback message would be<\/li>\n<li>Complex dynamic content could not be tested\/ debugged easily<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_gallery thb_columns=&#8221;small-6 large-2&#8243; lightbox=&#8221;mfp-gallery&#8221; images=&#8221;716,717,718,719,720,721,722&#8243; img_size=&#8221;full&#8221; animation=&#8221;animation left-to-right&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Shortcoming of initial approach<\/h3>\n<ul>\n<li>Scalability of popup as content grows<\/li>\n<li>Lack of preview in popup led to a lot of back and forth<\/li>\n<li>Inability to handle complex dynamic data<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Competitive analysis<\/h3>\n<p>3 competitors provided similar functionality.<\/p>\n<p>None of the approaches suited our context.<\/p>\n<p>Competitor 1 : Directly exposed templating language, which was not usable by novice users<\/p>\n<p>Competitor 2 : Showed preview for a fixed user, and did not allow dynamic trial and testing<\/p>\n<p>Competitor 3 : Allowed only for dynamic testing , but not dynamic preview[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Final design<\/h3>\n<p>Here are the screens from the final design[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_gallery thb_columns=&#8221;small-6 large-2&#8243; lightbox=&#8221;mfp-gallery&#8221; images=&#8221;723,724,725,726,727,728,729&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Measuring success of design<\/h3>\n<ul>\n<li>Number of times view personalized preview is\u00a0 clicked<\/li>\n<li>Number of times content is changed in personalized preview window<\/li>\n<li>Number of time content is tested with personalized preview<\/li>\n<li>Number of times original content is changed , post the viewing of personalized preview<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h3>Next steps<\/h3>\n<ul>\n<li>Develop better handling of test personas<\/li>\n<li>Include personalized previews seamlessly in journey builder\/flows<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text] Enabling personalized previews for various channels of Engagement &nbsp; While the existing channel editors allowed for rich previews, they were missing true fidelity to sent out messages as the previews did not include personalization which led to errors and lost revenue. Including personalized previews were explored as one way of fixing this[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]&hellip;<\/p>\n","protected":false},"author":1,"featured_media":732,"comment_status":"open","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/portfolio\/713"}],"collection":[{"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":4,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/portfolio\/713\/revisions"}],"predecessor-version":[{"id":733,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/portfolio\/713\/revisions\/733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/media\/732"}],"wp:attachment":[{"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nikhilshivpuja.in\/older\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}